Browsing Tag
Custom Silicon
2 posts
Custom chips, in-house silicon, accelerators, and platform-specific processor strategies.
Apple’s Broadcom Deal Makes Edge AI a Supply-Chain Commitment
Broadcom’s July 6 SEC filing says it will supply custom ASIC silicon for multiple generations of Apple products through 2031. The sparse disclosure does not confirm specific Apple Intelligence hardware, but it locks in a key supplier relationship as Apple tries to make more AI run locally on phones, Macs, watches, and tablets.
Amazon’s Trainium Talks Push AWS Chips Beyond the Cloud
AWS is in early talks to sell Trainium AI chips for use in other companies’ data centers, a shift that could move Amazon from cloud-only accelerator provider toward a more direct role in the AI chip market. The opportunity is real, but so are the constraints: Trainium capacity is already tight, Nvidia still owns the broadest software ecosystem, and selling racks outside AWS could weaken the cloud bundle that makes custom silicon so valuable to Amazon.