The UK Competition and Markets Authority is consulting on steering rules that would let app developers point users to payment options outside Apple’s App Store and Google Play. The proposal gives developers a July deadline to weigh in and could turn app-store payment links into the UK’s next major platform-policy fight.
Google Play's lower service fees and expanded billing choice start June 30 in the US, UK, and EEA. Android developers should review install-date rules, billing fees, external-payment flows, subscription support, and reporting obligations before switching.