Browsing Tag
Streaming Ads
1 post
Advertising formats, ad insertion, measurement, policy, and user experience issues across streaming video platforms.
California’s Streaming Ad Volume Law Puts Platforms on Audio Watch
California's SB 576 takes effect today, extending TV-style commercial loudness rules to ad-supported streaming services. The law is simple for viewers, but it creates a real compliance test for platforms, ad tech vendors, FAST channels, and device playback chains.
