Browsing Tag
Digital Advertising
1 post
Ad technology, digital advertising policy, measurement, targeting, creator monetization, and ad-supported platform economics.
California’s Streaming Ad Volume Law Puts Platforms on Audio Watch
California's SB 576 takes effect today, extending TV-style commercial loudness rules to ad-supported streaming services. The law is simple for viewers, but it creates a real compliance test for platforms, ad tech vendors, FAST channels, and device playback chains.
