Browsing Tag
Digital Advertising
2 posts
Ad technology, digital advertising policy, measurement, targeting, creator monetization, and ad-supported platform economics.
ChatGPT Ads Expand as OpenAI Tests the Price of Trust
OpenAI launched ChatGPT Ads in the United Kingdom, Mexico, Brazil, Japan, and South Korea on August 11. The rollout turns conversational advertising from a U.S.-led pilot into a broader test of whether OpenAI can monetize high-intent AI chats without eroding trust.
California’s Streaming Ad Volume Law Puts Platforms on Audio Watch
California's SB 576 takes effect today, extending TV-style commercial loudness rules to ad-supported streaming services. The law is simple for viewers, but it creates a real compliance test for platforms, ad tech vendors, FAST channels, and device playback chains.