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Sensor Tower
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Sensor Tower digital market, app, web, and consumer behavior data used in technology coverage.
ChatGPT’s Share Falls Below 50% as AI Assistants Become a Multi-App Market
Sensor Tower’s State of AI 2026 report says ChatGPT’s cross-platform audience share fell below 50% for the first time as Gemini and Claude gained ground. The shift does not mean ChatGPT is fading. It means consumer AI is becoming a multi-app market, with discovery, subscriptions, shopping, and web traffic all starting to move through assistants.
